The Competitive Edge: December 2018 Edition

web-design

Website Madness

by Geo Thornton

Building a great website is impossible without clearly defined goals. When Follow The Eyes launched our new website earlier this month, we had three goals in mind. We wanted to engage the viewer with tasteful use of motion, convey what we do without overloading the end user with technical lingo, and visually communicate stories of our clients’ successes. Here is how we accomplished them:

Engage the Viewer with Motion

Motion in web design can come from different facets. Graphics, text, and even the act of scrolling can contribute to visual engagement. We implemented all of these into the new FTE site. The second you enter the site you are greeted with a visual representation of our new brand identity: accountable, client-centric marketing and advertising is in our DNA. We carry this motif throughout the site. We also did everything we could to simulate the actual ad experience when displaying our portfolio pieces.

Convey Our Capabilities

In order to convey our capabilities without overloading laments with technical jargon, we had to start from the home page and build the story.

We began this journey by showing our clients on the home page and followed it up on the What We Do page. We acknowledge that the average target for our services already knows what our capabilities are, so we approach the page like a leave-behind sheet. Our goal is to ask important questions rather than overload a business owner with unnecessary questions, such as “What is social media?”

Visual Storytelling

Our old portfolio pages were, to put it politely, hard to digest walls of graphics. Our goal with our new website was to not only show off our awesome creative work, but to also tell the story of how we made use of these pieces for the client. Not only are we showing mockups of our work in a creative way, in many cases, we are showing the animation and supplying a way to view them in their full-size glory. Business owners don’t just want to see how cool their brand can be, instead they want to know how awesome creative can translate into leads and revenue; our new portfolio layout tells those stories.

 

We found our goals and executed them. How can we do that for you?

Holiday Pet Peeves & Christmas Wishes

We asked each member of our team their biggest holiday pet peeve and their Christmas wish. Check out what each of us had to say!

Geo Thornton

 

Pet Peeve

“Bells on shirts. I don’t normally have anxiety but it turns me into a nervous wreck. I once made someone leave my house for wearing a sweater covered in tiny bells.”

Christmas Wish

“Clothes. And socks. I’m aware that socks are clothes.”

Nathan Warnecke

 

Pet Peeve

“When people try to tell me that A Christmas Story is a better movie than Home Alone. It’s not even close…”

Christmas Wish

“A competent coach for the Cleveland Browns.”

Kiley Rowe

 

Pet Peeve

“I hate when people say they don’t want anything. Like… you know I’m obligated to buy you something. Just tell me what you want!”

Christmas Wish

“I want an unlimited supply of stretchy pants.”

David Crnkovich

 

Pet Peeve

“I hate it when someone says Happy Holidays instead of Merry Christmas! NUF SAID”

Christmas Wish

“I want a Browning X-Bolt Hells Canyon Long-Range McMillan Rifle in the .300 WinMag caliber. I bet you I get it too.”

Laura Crnkovich

 

Pet Peeve

“I can’t stand it that stores start on the day after Halloween with the Christmas music. And, don’t get me started on everything peppermint at Starbucks!”

Christmas Wish

“I want:  A Red Ryder Carbine Action 200-shot Range Model air rifle with a compass in the stock! ‘You’ll shoot your eye out!”

Haley Zimmerman

 

Pet Peeve

“That Black Friday starts earlier and earlier on Thanksgiving every year. It drives me crazy that people who just spent the day being thankful for what they have are willing to trample someone to death for this year’s (*insert deal here*)…and the fact that this isn’t a hyperbole makes it worse.”

Christmas Wish

“My husband is remodeling our master bathroom as our Christmas gifts to each other this year, so I’m excited for that to be finished!”

Lindsay Smith

 

Pet Peeve

“Hearing Christmas music before Thanksgiving has been celebrated.”

Christmas Wish

“A house for Christmas!”

Angela Haynes

 

Pet Peeve

“Merry Xmas’ annoys me. The holiday is called Christmas, not Xmas.”

Christmas Wish

“I am not really good at putting together a gift list, but I could use a new sports watch.”

Brad Tiernan

 

Pet Peeve

“Fruit cake! What is actually in a fruit cake? Fruit = good. Cake = good. Fruit cake = hot garbage.”

Christmas Wish

“Now that I’m back in ‘The Great White North’ I will be asking for ice fishing gear for Christmas!”

Megan Corey

 

Pet Peeve

“The song ‘Feliz Navidad’ is the worst. Also, people who leave their holiday lights up until March. Take them down!”

Christmas Wish

“I want some new camera gear for my photography business.”

Adam Shrider

 

Pet Peeve

“My wife insisting that this year’s tree ‘must be bigger’ than last year’s…”

Christmas Wish

“I want a new camper.”

Kayla Vogel

 

Pet Peeve

“I just really don’t like colored Christmas lights but to each their own. However, if you mix colored lights with white lights… NOT OKAY!”

Christmas Wish

“I’m hoping for a Tesla – white with black rims.”

Lisa Coleman

 

Pet Peeve

“The song ‘Wonderful Christmas Time’ by Paul McCartney and Wings.”

Christmas Wish

“I would like a subscription to Stitch Fix, and I also want a hippopotamus.”

Jordan Blythe

 

Pet Peeve

“People that don’t put their Christmas trees up until the week of Christmas. People that take their Christmas trees down on Christmas night!”

Christmas Wish

“A 55” UHD 4K Television and an Xbox One X. Also, my son to be born healthy and before 2019, SO I CAN GET THAT TAX CREDIT, Y’ALL.”

Adam Sealts

 

Pet Peeve

“People that drive around with Santa hats on or put antlers and Rudolph noses on their cars.”

“If we make the choice to celebrate and embrace the ambiguity, we bring clarity, avoid burnout, avoid frustration, and avoid stress.”