It’s safe to assume many of the original cord-cutters cited major cost savings as the driving factor behind ditching their cable providers. However, when you add up the monthly subscription fees of having multiple streaming services, such as Netflix, Amazon Prime, Hulu, and SlingTV, they may just find themselves right back where they started. In turn, many Connected TV users are looking toward free services that are conveniently integrated into major TV brands and streaming players (Roku, Amazon Fire TV, Chromecast). Let’s take a look at some of these apps and services.
With Amazon reportedly working on a free ad-supported streaming service model, some of the other major players could follow suit.
There’s a reason we affectionately refer to this time of year as “Silly Season.” For our current clients, we are evaluating their 2018 business, assessing ROIs on their ad campaigns, and creatively thinking about new opportunities for next year. For new clients, we are conducting consultations and needs analysis meetings, researching and brainstorming with our team, and piecing together our best recommendations for their marketing strategies in the new year. It’s a busy time, but it’s exciting to plan for the growth of our clients’ businesses as well as our own in 2019!
In the ever changing world of advertising, our team is poised for the evolution of video with Connected TV. We can utilize this platform via smart TVs, streaming players, and gaming consoles to reach ideal consumers with precise targeting techniques that clients have become accustomed to with digital marketing. What we referred to as the “future” of television advertising in the past is becoming the “now.” Connected TV ad impressions have spiked 106 percent since 2016, and Connected TV now takes a 27 percent share of video volume. The number of advertisers using Connected TV rose 30 percent from 2016 to last year. (source: Innovid)
“Uncertainty has always been a challenge for me. Aileron taught me to celebrate the ambiguity, as it can be a great opportunity to gain clarity. The key is to see it as an indication of where you can focus on rather than letting it lead to stress or burnout.”
“Aileron is a great experience both personally and professionally. Being able to see and understand the funnels, diagrams, and planning our strategic plan was created through was eye-opening; I feel like I understand it on a much deeper level now. Additionally, being conscious of how I currently make leadership decisions and the tips I gained about management philosophies will surely help me in the future.”
“Be self-reflective. You need to be self-aware and on your own path of constant improvement in order to lead those around you.”
“Aileron challenged me to ask better questions, not only of others but also of myself. Self-reflection is key to growth.”
“Company culture should meet the company strategy, and I strongly believe that we are on track with that. You can see how our culture has changed since the department heads unveiled the new strategic plan. We have also seen people who are the wrong fit for our culture leave and people who are the right fit step in.”