Rustic Log Furniture has been manufacturing custom made furniture since 1996. In 2017, they initiated a large expansion project and wanted to separate their retail business from their wholesale business; thus, creating Rustic Living as the retail entity with 3 showrooms in Colorado. They hired Follow The Eyes to handle all of their marketing efforts as a part of this transition. Their primary marketing goals were re-branding, creating promotions, and generating in-store traffic, while retaining loyal customers through the transition.
Rustic Living
Rustic Living
At the end of 2017, they exceeded sales goals and the transition was more successful and seamless than expected. Their sales continue to increase year over year, as we have refined strategies and have shifted more of our advertising budget from traditional media into Digital and Social Media. Our scope of work for this client includes research, data analysis, traditional media buying, copywriting, graphic design, video production, digital, mobile, email marketing, and social media.
