Rustic Log Furniture has been manufacturing custom made furniture since 1996. In 2017, they initiated a large expansion project and wanted to separate their retail business from their wholesale business; thus, creating Rustic Living as the retail entity with 3 showrooms in Colorado. They hired Follow The Eyes to handle all of their marketing efforts as a part of this transition. Their primary marketing goals were re-branding, creating promotions, and generating in-store traffic, while retaining loyal customers through the transition.