All Service Glass

All Service Glass

All Service Glass, a client since 2011, has been instrumental in our desire to become experts at marketing retail glass companies. In business since 1975, All Service Glass wanted Follow The Eyes to develop a marketing plan that strengthened their brand, increased sales for residential glass, and double their market share for replacement windows.

The first step was to change the company’s TV commercials to focus on their vision and quality of their replacement windows. Next came a new interactive website built to be informative, establish their superiority over the competition, and provide a claim portal for insurance agents. Once the site was live, we began rolling out online advertising. All Service Glass was an early adopter of digital advertising. We currently use Connected TV, online video/banners, SEM, and social media ads. We have strategically reduced their traditional media spend to less than 40 percent of their total budget.

The results are staggering. All Service Glass replacement window revenue is up over 400 percent. They are consistently increasing over 34 percent year-over-year. Their market share, in the original core area, exceeds 75 percent. Residential glass sales have increased 53 percent, and their brand is well recognized due to the consistency of message from letterhead, service vehicles, and billboards to their video, display, and social ads.