Adventures Newfoundland

Adventures Newfoundland

Adventures Newfoundland, previously Canoe Hill Adventures, partnered with Follow The Eyes in early 2019. Adventures Newfoundland offers unique sea kayaking and camping experiences in the beautiful, remote Bay of Exploits. We worked hand-in-hand with founder, Paul Langdon, to rebrand his company from the ground up. First, Follow The Eyes created a new logo and color scheme that accurately represented the company. Next, a new website was written, designed, laid out, and launched within a span of two months. Then, our social media team successfully migrated their previous social media following onto a totally rebranded page.

After launching a new website, Facebook page, and Instagram page, we deployed a multi-tiered marketing strategy to help Adventures Newfoundland develop their online presence. Facebook and display campaigns were setup to increase brand awareness and gain more online followers, and a search engine marketing campaign was launched to ensure Adventures Newfoundland is found when users are searching for niche keywords that relate to their business. Through these efforts, several new leads and customers are connecting with Adventures Newfoundland who may have never been able to connect with them before!