Our Work: Retail
Follow The Eyes works with several retail companies. Scroll down to see examples of how we’ve grown their businesses.
Rustic Log Furniture has been manufacturing custom made furniture since 1996. In 2017, they initiated a large expansion project and wanted to separate their retail business from their wholesale business; thus, creating Rustic Living as the retail entity with 3 showrooms in Colorado. They hired Follow The Eyes to handle all of their marketing efforts as a part of this transition. Their primary marketing goals were re-branding, creating promotions, and generating in-store traffic, while retaining loyal customers through the transition.
At the end of 2017, they exceeded sales goals and the transition was more successful and seamless than expected. Their sales continue to increase year over year, as we have refined strategies and have shifted more of our advertising budget from traditional media into Digital and Social Media. Our scope of work for this client includes research, data analysis, traditional media buying, copywriting, graphic design, video production, digital, mobile, email marketing, and social media.
Billiards Plus is a billiard and gaming entertainment store in Columbus, OH. Like most current retailers, they face competition with online sellers that do not offer the quality or service their brick and mortar store has to offer. Their primary objective is to drive traffic into their store where they can offer customers the best service and pricing.
Our first step was a redesign of their logo and website to update their brand image and make their website more user friendly and visually enticing. The redesign highlights their vast selection and encourages the consumer to visit their store for a custom consultation. Once this was ready, we implemented a digital display and social media campaign with messaging that Billiards Plus has the largest selection in Central Ohio, and for best pricing to visit the showroom. Our scope of work for this client includes research, data analysis, traditional media buying, copywriting, graphic design, video production, digital, mobile, and social media.
121 W High St. 4th Floor
Lima, OH 45801
Contact: ADAM SEALTS
Contact: ADAM SHRIDER
Contact: BRAD TIERNAN
Contact: LISA COLEMAN