Our Work: Quick Service Restaurants
Follow The Eyes works with many fast food restaurants. Scroll down to see examples of how we’ve grown their businesses.
East of Chicago Pizza and Follow the Eyes have enjoyed a partnership since 2012. EOC is a regional franchise system with over 70 locations. East of Chicago has repeatedly faced two challenges: price point and national brand impact. The price slashing of Dominos, Marcos, and Papa John’s means EOC is at a higher price point. The reality is EOC pizza is a better quality pizza—IT’S PIZZA DONE RIGHT. Follow the Eyes set out to create a marketing strategy that encouraged consumers to try it once and convert them to a pizza they would crave at any price point.
Their marketing strategy is split between corporate messaging and support though website design and interactive function, social media marketing, email marketing, aggressive retargeting, and online banner/video campaigns. Local market support includes monthly inserts, online banners/video, mobile geofencing, print ads, box toppers, and door hangers.
The results for East of Chicago have been amazing. Social media likes went from 1,231 in 2012 to 7,852 in 2018. The opt-in email coupon database has grown by 27,934 consumers. Online ordering accounts for 31 percent of annual sales. Their footprint has seen a net gain of 17 additional locations. As a result, the franchise monthly revenue has increased for 63 consecutive months. Annual revenue has grown by $17,000,000 in six years.
Kewpee Hamburgers has been a staple of the Lima community since 1928. Generation after generation has enjoyed Kewpee’s delicious, fresh ground hamburgers, homemade pies, and frosted malts. Continuing this tradition is their foremost concern. They had relied on traditional media to deliver their message but reaching millennials and future generations required a fresh approach. In 2018, Kewpee Hamburgers partnered with Follow The Eyes to address the situation. We created a digital marketing campaign targeting millennials and people who frequent quick service restaurants, which resulted in website entrances increasing 40.5 percent the first month the program launched.
There is a “Your Grandpappy Ate Here” sign that hangs on the wall inside the downtown Kewpee location; our goal at Follow The Eyes is to make sure this sign rings true for years to come.
121 W High St. 4th Floor
Lima, OH 45801
Contact: ADAM SEALTS
Contact: ADAM SHRIDER
Contact: BRAD TIERNAN
Contact: LISA COLEMAN