Our Work: Automotive
Follow The Eyes works with several car dealerships. Scroll down to see examples of how we’ve grown their businesses.
Allan Nott Honda Toyota has been a valued partner of Follow the Eyes since our inception in 2011. The dealership, long known for its professionalism and integrity, has grown from 1,900 units per year to over 3,400 units in seven years. Service hours have grown by 173 percent over the same period. Most importantly, we have reduced the repeat purchase timeframe from 57 months to 44 months.
Our initial focus was on media planning and buying. In 2012, we began to develop a digital strategy using banners and video. Allan Nott leadership has been in lock step with Follow the Eyes regarding the switch to online advertising. Since Allan Nott was an early adopter, we shed Auto Trader, reduced traditional advertising, and charted a course for digital dominance.
Follow the Eyes executes campaigns on behalf of Allan Nott Honda Toyota using the following channels: Connected TV, online video, social media, email marketing, online banner ads, broadcast and cable TV, and search engine marketing. All of these channels are interwoven to complement each other. Branded and creative video production and design work have enhanced the dealership’s image. The results speak for themselves.
Through this relationship, we have been taught every function of the dealership business model, which makes us a recognized authority on dealership marketing.
Gibson Truck World is a leader in the used truck marketplace for the greater Orlando area, specializing in upgraded late model used trucks for work and pleasure.
When we first met with Gibson, they had an awesome story to tell but lacked proper branding and marketing strategy for their dealership.
After extensive review of historical sales data and market research, we identified key target markets to hyper-focus our branding efforts. We also conquested outlying markets where their sales were steady but had not increased. In 2018, we averaged 40 additional units per month over sales in 2016 and 2017. Our strategies included targeted digital with a heavy emphasis on display and video ads. We also improved cable buying by expanding our reach and frequency into their top producing markets.
Our scope of work for this client includes research, data analysis, traditional media buying, copywriting, graphic design, video production, email marketing, and social media.
Raabe Ford Lincoln has worked with Follow The Eyes for six years. They are located in Delphos, Ohio (10 miles west of Lima), which provides them the opportunity to grow sales based on proximity and reputation. Very few Ford dealerships in the COUNTRY can claim they received 10 President’s Awards from Ford. Their focus on customer service has earned them this recognition.
Follow the Eyes has capitalized on Raabe’s notoriety. The video and static branding elements we designed for them evoke confidence, trust, and strong relationships with new and existing buyers. Social media, online video, and banners continue the branded messaging combined with price point specials.
The dealership outgrew its facilities and constructed a brand new facility in 2017. Their new cars sales have increased 40 percent over the past six years. Their share of the used/CPO market, in their PMA, has risen to 39 percent. These numbers are admirable for a legacy dealership with a sterling reputation.
Giant Recreation World is a three-location RV dealer in the Orlando, Florida DMA. They specialize in selling affordable travel trailers for first-time campers and top-of-the-line RVs and fifth wheels to more experienced or affluent travelers.
When we first met Giant Recreation World, they were struggling with a digital vendor whose products lacked targeting and strategy. Follow the Eyes worked with Giant Recreation World to implement a digital marketing strategy that utilized our complex data targeting capabilities to envelop their competition and target shoppers who are in the market for an RV or travel trailer. We also provide them with complete social media services, handling every aspect of their social media from content posting to corresponding with users.
Since taking over their digital and social media, Giant Recreation World’s website and in-store foot traffic has increased, sales are trending higher than previous years, and they have not only seen an increase in their typical client but are also finding first-time buyers they are able to convert into lifetime customers.
121 W High St. 4th Floor
Lima, OH 45801
Contact: ADAM SEALTS
Contact: ADAM SHRIDER
Contact: BRAD TIERNAN
Contact: LISA COLEMAN