I’m Kiley Rowe,
Director of Social Media
at Follow the Eyes
I oversee our agency’s Social Media Department and administer social strategy and content curation.
While still in college, I started at FTE as a part-time Market Research employee. I helped create media plans and worked with the digital department in developing research. After a few months of working at the agency, I gradually became more interested/involved in social media marketing. The transition into the social media department was natural, and I soon realized I found my niche. I became completely submerged in everything social media and found the power behind it to be fascinating. I was then provided with the opportunity to direct and grow the department and have been doing so ever since!
Getting to be creative and analytical
Being able to market for various brands instead of just one
“Leave nothing for tomorrow which can be done today.” – Abraham Lincoln
Looking up DIY projects for my husband to do for me
Fergalicious – Fergie
N/A – I fall asleep during every movie
My husband & mom