Digital Advertising Strategist

Follow The Eyes is a growing digital marketing agency searching for another Digital Strategist for our Ad Operations Department.

Our new team member will be responsible for creating, optimizing, and reporting on KPIs within Facebook Ads Manager, LinkedIn Ads, and Programmatic Digital Ads, which includes display banners, Connected TV, and Google Ads.

Experience in Paid Social Media ads via Facebook, Instagram, and/or LinkedIn is required. Experience in Google Ads or a programmatic ad platform is preferred. On-the-job training for programmatic trading platforms is available and included.

Our ideal candidate is a proactive worker who can optimize advertising campaigns based on KPIs, is comfortable handling marketing budgets in multiple monthly campaigns simultaneously, and effectively communicates with clients and internal teams about managed campaigns.

Key Daily Responsibilities:

• Create, review, optimize and report on assigned Paid Social Campaigns in Facebook, Instagram, LinkedIn, and Pinterest
• Work within our Programmatic Trading Platform to launch, manage, and report on assigned display, CTV and/or Google Ads campaigns
• Accountable for reviewing campaign performance and answering questions about campaigns externally to clients & internally to account managers
• Creative trafficking & uploading within assigned campaigns
• Work within and keep even pace with assigned monthly campaign budgets for any and all paid accounts managed
• Organize, operate, and report on client campaigns using our digital dashboard technology
• Strong organizational skills and attention to detail exercised to keep pace with internal tracking documents for key workflows, including ad copy, budgets, and campaign flight dates.

Requirements:

• 2-year or 4-year degree in marketing or related field
• Experience in Facebook Ads Manager, paid Instagram ads, and/or LinkedIn ads required
• Comfortable with routine numerical calculations and experience working within a budget
• Effective, professional communication skills to internal and external stakeholders
• Outstanding attention to detail
• Effective organization and independent time management skills

Preferred Skills (but Not Required):

• Experience using a Demand-Side Platform, programmatic advertising campaigns, and/or Google Ads
• Experience using Hootsuite

Job Type: Full-time

Benefits Included:

6 Paid Holidays Yearly; Paid Vacation Plan; Healthcare Plan; IRA Plan; Competitive Pay

Business Development Directors

Our goal is to provide cutting-edge marketing plans for our clients. Helping them grow is our passion!

The Director of Business Development is responsible for all sales and marketing activities, including prospecting, lead generation and qualification, relationship development, consultation, and presentation of agency services.

Once a new client is onboarded, the Director of Business Development serves as the agency’s catalyst for implementing and achieving the client’s tactical marketing plan by working with internal team members and external client personnel to determine campaign goals, expectations, and evaluation methods.

This position is primarily responsible for the initiation and execution of all marketing, creative, media, and research projects for future and existing clients.

Must have experience in media sales or advertising agency sales.