I’m Brad Tiernan,

Director of Business Development

at Follow the Eyes, Minneapolis

What do you do here?

I am the Director of Business Development in Minneapolis, Minnesota

How has your role at FTE evolved since you started?

I’ve learned a lot since I made the jump to the agency side of the business. I wasn’t as familiar with certain media platforms coming from a broadcast television/digital background. Working at a full-service advertising agency, you have to become an expert in all medias. It’s a continuous learning process, and I’ve become much more comfortable with some valuable experience under my belt.

What’s the best thing about your job?

Having the freedom to utilize every type of media for my clients’ advertising mix. Coming from a television station, I was restricted to broadcast television and limited digital products.

What drew you to agency life?

I am much more comfortable in a consultative role versus being a sales person. I really prefer having the freedom to utilize every type of media for my clients’ advertising mix, rather than trying to sell them one specific media. Now, I can put my clients in the best possible situation to succeed utilizing the media that best suits their goals.

What’s your favorite quote?

“Never half-ass two things. Whole-ass one thing.” – Ron Swanson

If you could have any one super power, which would you choose and why?

I could probably make a killing in the stock market if I was psychic! I think it would really improve my fantasy football skills too.

If you could travel anywhere – where would you go?

Mountain biking in New Zealand!!

What would you sing at Karaoke night?

“Bust A Move” by Young MC is my go-to karaoke song.

Who did you see at your first concert?

Dave Matthews Band at the Palace of Auburn Hills in Michigan

List your top 3 favorite movies.

Wedding Crashers, Old School, The Hangover