While creating the Follow The Eyes website, my curiosity (actually my obsession) with search engine optimization led me to a few statistics proving it’s worth it to do SEO:
- 93% of online experiences begin with a search engine.
- 62% of search users click a link on the first page of search results.
- 42% of search users click the top-ranking link.
- 8% click the second-ranking link, and the click-through rate continues to drop thereafter.
Search Engine Optimization may seem overwhelming or difficult; some small companies may not think they will benefit from investing in SEO. Do these stats change your mind?