I’m Kiley Rowe,

Director of Social Media

at Follow the Eyes

What do you do here?

I oversee our agency’s Social Media Department and administer social strategy and content curation.

How has your role at FTE evolved since you started?

While still in college, I started at FTE as a part-time Market Research employee. I helped create media plans and worked with the digital department in developing research. After a few months of working at the agency, I gradually became more interested/involved in social media marketing. The transition into the social media department was natural, and I soon realized I found my niche. I became completely submerged in everything social media and found the power behind it to be fascinating. I was then provided with the opportunity to direct and grow the department and have been doing so ever since!

What’s the best thing about your job?

Getting to be creative and analytical

What drew you to agency life?

Being able to market for various brands instead of just one

What’s your favorite quote?

“Leave nothing for tomorrow which can be done today.” – Abraham Lincoln

What is the nerdiest thing you do in your spare time?

Looking up DIY projects for my husband to do for me

What would you sing at Karaoke night?

Fergalicious – Fergie

List your top 3 favorite movies.

N/A – I fall asleep during every movie

Who knows you the best?

My husband & mom