I’m Haley Zimmerman,

Digital Strategist

at Follow the Eyes

Who are you?

Haley Zimmerman, Digital Strategist

What do you do here?

Build, execute and report digital advertising campaigns that allow clients to get noticed and drive traffic online.

Morning or Night Person?

I’d say evening person, I enjoy going out in the evening after dinner but by 11 p.m. I’m usually in bed.

What gets you out of bed in the morning?

Going to the gym to get myself energized and ready for the day.

Favorite kind of cake?

ALL CAKE! (except carrot cake)

Booth or table?

Is barstool an acceptable answer? I like that they make me feel taller and they’re usually accompanied by free chips and salsa 🙂


What do you love about your job?

– I like the analytical nature of digital strategy. It allows me to pick-apart campaigns to see what’s working and what’s not to optimize the client’s message in the ever-changing digital sphere.