Integrating a product, service or message successfully into the marketing ecosystem requires a complete range of services, as one marketing formula does not work for all. Our capabilities range from strategic planning to tactical implementation and from multiplatform creative campaigns to local single media executions. We plan programs that can range from digital to traditional, broadcast media to social media, direct response to branding, and business-to-business to retail solutions.
We can do it in any number of ways. Traditional advertising, print, broadcast, radio, direct mail, or newer media like web, digital, or social marketing. The bottom line is whatever we do, the idea is king. It must engage and connect with your customer on an emotional level, prompt action, be clear, communicate a value, be reflective of the brand, and, most importantly, be unique. When all these things come together, a cynical consumer becomes a brand advocate.
Most consumers still want the assurances that a strong brand reputation conveys, especially as the price of the purchase increases. Whether the need is for positioning or pricing research, corporate identity, or online/offline brand communications, our agency will help you launch a new brand or strengthen an existing one.
Media used to mean those channels that carried messages from the advertiser to the consumer. But, with the dramatic growth in peer-to-peer communication and user-generated content, media has come to mean the wide array of tools that people use to connect, including social media. We are media agnostic, never favoring one over the other unless proven by the numbers. So a campaign could be a combination of TV and radio ads, print or outdoor ads, an online contest, a posting on YouTube, a Tweet, or Facebook interaction. Wherever your audience is, we’ll find a way to reach them. We follow the eyes!
Digital marketing reinvents the brand experience by engaging the consumer in more than traditional ways. This includes mobile phones, SMS/MMS, display/banner ads, and digital outdoor ads. As consumer’s lives become increasingly digitally connected, as convergence and “always-on” connectivity become increasingly mainstream, we can help you enhance, empower, and otherwise engage within ever deeper segments of your audience’s lives.
Whether you are looking to drive awareness, encourage a particular action, or undertake research, mobile communications tools may be a great way to achieve your goals. Bulk text messaging (SMS) can be used for surveys and event management as well as alerts and updates. Mobile Internet banners are calls to action for mobile marketing activities. Ad-funded activities allow you to connect immediately with your target audience, enabling word-of-mouth promotion, increased awareness, and a platform for educating and informing.
Customers and prospects expect you to offer a useful online experience. Indeed, the site may be the only contact some have with your company. A site has to be fast, intuitive, informative, and instructive; it has to be your very best salesperson. Although the Internet hasn’t leveled the playing field for large and small companies, it makes competition possible. Following through is up to you. We can help by designing and building everything from simple microsites to highly complex e-commerce sites.
So many companies invest heavily in a new website only to be lost in the online shuffle. It’s crucial to balance your website investment with a corresponding investment in SEO and SEM. Rankings matter in the overall performance of your website. Our services include organic SEO (keywords), SEM (pay per click), behavioral or contextual targeting, and ongoing site performance management.
Apple is one of the foremost consumer brands because of one edict: design rules. Design can be color, shape, material, size, weight, graphics, interface, functionality, or usability. In our world it’s graphic design for an ad, a website, a brochure, a banner ad, or an email campaign. It’s a coherent design aesthetic that communicates everything that sets the brand apart and makes it instantly recognizable. We guide our clients through the maze of “what ifs” and craft a design that works to convey the right message to the right audience through the right media.
Public relations has changed with the advent of social media: Consumers have become an integral part of the media mix, casually chatting up products, or possibly complaining about them on social platforms. Friends, acquaintances, and strangers now share ideas and experiences. We bring fresh, creative thinking to these social platforms, as well as the more traditional forms of public relations. We’ll formulate and execute an effective public relations strategy that covers you from every angle.
Process
Many small and medium sized businesses have the need but neither the time nor resources to maintain a full-time marketing and communications staff. Here are a few questions to ask yourself when evaluating your need for marketing, advertising, or communications:
1. How well do you know your customers?
2. Do you have a customer database?
3. What have your marketing efforts looked like to date?
4. Have you bought advertising and, if so, what were the results?
5. How well known is your business within its niche?
6. How often do your principals get noted and quoted in the press?
7. How much do you think your business could grow if it stood out in your market?
We can help you think about these questions, explore your business goals, and guide you to the best course of action.
The Follow the Eyes Process
For us, it all comes down to bonding with the intended audience, making emotional connections and telling a story that hits a sweet spot and resonates long after the message ends.
Step #1 Through research and discovery, historical data, and our own methodologies, we build a comprehensive picture of your brand/service/message’s overall health.
Step #2 Our conceptual strategies capture the essence of your brand/service/message, and we assemble an action plan with budgets, timelines, and benchmarks.
Step #3 We dip deeply into the well for inspiration and test and refine our ideas to build a strong emotional connection with your customers.
Step #4 Whether we reach out through digital media, direct response, advertising, or public relations, we’ll use holistic and adaptive solutions for each of your audience’s touchpoints.
Step #5 Finally, after we deploy the right solutions at the right targets at the right time, we regroup and measure not just whether we are meeting our goals, but also whether the targets have changed.
Integrating a product, service or message successfully into the marketing ecosystem requires a complete range of services, as one marketing formula does not work for all. Our capabilities range from strategic planning to tactical implementation and from multiplatform creative campaigns to local single media executions. We plan programs that can range from digital to traditional, broadcast media to social media, direct response to branding, and business-to-business to retail solutions.