Follow The Eyes is a hybrid advertising agency in Lima, Ohio. Why a hybrid agency you ask? We concentrate on the base element strategies employed by experienced marketing agencies. Once we have the direction, design and branding components in place, we evaluate the best execution methods from an advertising agency perspective.
Follow the Eyes believes the use of concise, emotion-based marketing agency strategies in conjunction with targeted advertising agency media usage allows the client’s message to reach customers and prospects wherever they choose to be, whatever the medium or messaging environment. Only truly integrated marketing/advertising plans can effectively reach these fragmented audiences.
We’ve developed a process that intertwines marketing and advertising strategies through a four-step process:
First, we conduct research to build a picture of your brand identity.
Next, conceptual marketing strategies for your brand/service/message are combined with budgets, timelines, and benchmarks.
Then, we distribute your message through various advertising media options such as: broadcast media (television and radio), digital media, social media, and mobile media.
Finally, after we deploy the right solutions at the right targets at the right time, we regroup and measure not just whether we are meeting our marketing and advertising goals, but also whether the targets have changed.
Lima, Ohio finally has an advertising agency that offers a full range of strategic marketing/advertising, creative/design, and social media services. Our clients benefit from high-level guidance and products created for: